What Gtag.js Is and Why It’s Important ?

What Gtag.js Is and Why Its Important Featured Image NMTalks

You will notice something new currently when you try to add Google Analytics tracking code to your website. You are going to see a totally different Google Analytics snippet that looks like the code snippet. This has confused most of those who are trying to access their GA accounts. To understand better what this ‘gtag’ snippet is for, read this article.

What is A Global Site Tag (gtag.js)?

In the previous years, we’ve seen Google Analytics releasing various versions of its JavaScript library. Each new feature that is introduced is recommended. The gtag.js is quite different from those other versions because it’s not just another simple analytics library. The Global Site Tag, as it’s also called, is meant to streamline and simplify website tagging for every Google software.

Designed for on-page tracking code websites, gtag.js has completely changed how data is collected on various Google tools such as Google AdWords and Google Analytics. It has simplified things for web owners since they don’t need to spend long hours trying to set up tags on their websites. This is done by creating one centralized script tag that can send data to all analytics and Google marketing tools.

What you need to know about gtag.js is that it is not only Google Analytics new library for Google Analytics, but behind the scenes, it loads the existing analytics.js library. It also loads other libraries such as conversions.js for Google AdWords based on which tools you want to set up.

Migrating to gtag.js is totally different where you are using a V8 engine of the analytics.js library, but not in the same way. Since there are many exciting opportunities that gtag.js offers, you may want to maximize them all. However, there is no need to rush when you want to migrate your website.

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If you are already using Google Tag Manager, you don’t need to use gtag.js. It is advisable to upgrade from on-page code to GTM for several reasons. MonsterInsights has introduced a new feature that allows you to easily upgrade to this new tracking code system. MonsterInsights comes with support for Global Site Tag. You can use this plugin to move the new tracking script (gtag.js). Using Monsterinsights, you can send data to each of your Google marketing tools using Global Site Tag (gtag.js).

With this vital feature for Google Analytics comes deeper insights and better integrations that allow you to understand how your visitors use and interact with your website.

MonsterInsights is making Global Site Tag its default tracking code for new users. This is because Google is using gtag.js to create new analytics features. For old users of this plugin, a limited-time option is on offer to help them switch to Global Site Tag from the older tracking code (analytics.js). This is done using only the click of a button. As a user updating other event tracking plugins is not necessary because a custom code is available. You can just detect analytics.js events and pass them through the Global Site Tag pass.

How Does gtag.js Work?

If you are running a website, you may have some of the following features installed in it:

  • Google Analytics event tracking that allows you to follow up on particular interactions of interest
  • Google Analytics pageview tracking code on each page of your website
  • Google Analytics eCommerce tracking that allows you to make purchases and checkout step
  • Google AdWords remarketing tags to attract and build audiences in AdWords
  • Google AdWords conversion tracking for completing leads or make online purchases

These are five distinctive script tags for Google items.

The entire process is made easier when using Gtag.js by:

  • Allowing the user to store a lot of these Google products tags in your code
  • They are allowing you to use Google products much faster and easier by making the installation process much easier.
  • The user won’t need separate tags because gtag.js provides a chance to send data to multiple tools at once.

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Each page of your website will have the gtag.js code. It has a command that brings in the corresponding library for the product configured called Config. You can pull Google items such as conversion.js for Google AdWords or analytics.js for Google Analytics for the product configured.

Initial setup items such as a remarketing hit for AdWords or triggering a pageview hit for Google Analytics are also taken care of by these config commands.

By updating the config line, you can avoid this default behavior. You can achieve this like this:

Gtag(‘config’, ‘UA-66848305-11’, { ‘send_page_view’: false });

The way you set up your cross-domain tracking, E-commerce, event tracking, etc., will also be affected by these changes. You will see these changes in Google AdWords and Google Analytics.

Check Out the Quick Video Review On Gtag.js and Its Importance

Source: Loves Data


That is all you need to know about gtag.js. MonsterInsights has announced that it has started offering gtag.js support. If you want to streamline all your Google product tags, the Global Site Tag(gtag.js) offers the best and easiest way. All you need to do is add it to your website.

Here are a few more topics that you shouldn’t miss:

Google Analytics 360 Suite-What to Expect
How to Easily Set Up Form Conversion Tracking in Google Analytics
How to Display Most Popular Post List in WordPress

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