If you want to succeed in your online business, you need to find various effective ways to reach and convert your target audience into customers. You can easily do this by generating leads and building an email list. The beauty of running a WordPress website is that it allows you to install an array of plugins and tools for your website. These tools and software will enable you to enhance your site’s functionality. The best plugin for lead generation is called OptinMoster. In this article, we are going to tell you what content locking is and how you can add it to your WordPress website. This will help you build your email list fast so that you can reach your prospects and turn them into loyal clients. Before diving into that, let’s first define content locking.
What is Content Locking?
Content Locking refers to a method used by website owners to force visitors to do a task first on your website before accessing information. The problem with using this technique is if it’s not used properly, it can annoy users and drive them away. If you want to meet your marketing goals with this method, you need to use it in the right way.
If you want content locking to work, you need to offer your users information that is valuable to them. A good example is when you are running an online course or when you are offering ebook downloads. Users are willing to perform different tasks to get hold of vital content on your site. When you want to add content locking on your website that gives you desired results, you need a great lead generation plugin like OptinMoster. Let’s see how to add content locking using this awesome WordPress plugin.
How to Add Content Locking in WordPress Using OptinMonster
What you need to do first before anything else is to install and activate the OptinMonster WordPress plugin. If you have installed other plugins on your site, this will be easy. If you’ve never installed a plugin on your site, you can look for online guides on how to install and activate a plugin. The plugin allows you to connect your WordPress website to your OptinMonster account.
Once you have activated it, go to your WordPress admin bar and click on the OptinMonster menu. Here, you’ll need to provide your plugin’s API username and the key to verify your account. Under your account of the OptinMonster website is where you are going to find this info. Click on the API link once you have logged in.
When you get this info, go to the OptinMonster plugin page and to copy-paste the API username and key. This will allow you to connect the plugin’s page. After that, click on the Create New Optin button.
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You will be taken to the OptinMonster website so that you can provide a title for your opt-in campaign. The next thing is to go to the dropdown menu and select your website. For your optin type, you also have to select ‘After Post / Inline.’ Once you do this, some ready-to-use templates will be loaded in the right column. To proceed, click on a template that you see fit for your campaign.
A form builder will display on the screen that allows you to configure settings and change the looks of your optin. You have the freedom to edit fonts, add text or images, change colors, etc.
What follows is to scroll down to the content blocking section by clicking on the ‘Optin’ Menu. By clicking on the on/off switch, you will be able to turn on content blocking for this optin.
To find out how your content blocking is going to work, you need to turn it on. Pick the content blocking method first. There two options for this; the removal, which removes the content below optin completely, and obfuscation, which blurs content. Another thing that you need to remember is to set a success cookie duration to 0. This way prevents cookies from being set until users submit the optin.
When you are done with that, it’s time to connect your email marketing service by going through the Integration setting. You will also need to set the analytics settings.
Click on the Save button when you are through with this. This button is found on the top right corner of the builder, and it allows you to save your settings.
After that, head over to your WordPress site and click on the OptinMonster menu. Beneath the list of options, you are going to see your content lock Optin. Click on the refresh optins button, if you don’t see it.
Click on the ‘Edit optin output settings’ link, after taking your mouse to the optin title. Go to the next page and below ‘Enable optin on site’ option, click on the checkbox. Remember to save these settings by clicking on the Save Settings button found at the bottom of the page.
After that, go back to the Optins overview page by clicking on the OptinMonster menu. This will allow you to copy the Optin slug.
After that, go to the page or post where you want to add your content blocking and edit it. When you are done editing, you need to add the given shortcode after the first paragraph or before any other content in your post. Paste the optin slug you copied earlier in your-optin-slug to replace it.
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When you are done with this step, you can now save and publish your post or page. If you want to preview your content blocking, use a new browser window to visit the page or post.
Adding Content Lock to All WordPress Posts
We have an easier way to automatically add content locking to all your WordPress posts. To do this, you will need a plugin called the Insert Post Ads plugin. Once you have activated this plugin, go to Post Adverts then Settings to configure settings.
Head over to Post Adverts » Add New page.
Give your content locking script a title, and in the content advert code section, add your content lock optin shortcode. Choose before the content, or ‘Add this after the first paragraph from the ‘Display the advert’ dropdown menu. Once you are done, click on the publish button. Your content is now locked by the Insert Post Ads plugin.
The best place to add the content locking feature is after the first paragraph. When you do this, you entice your users to read the rest of the content.
Adding content locking in your WordPress website offers you a great way to tease your users and lure them into loyal visitors. It also allows you to build your email list. We hope this article on how to add content blocking on your WordPress website.
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